by J. Seguela · libro de bolsillo · ISBN 9782841132669
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«La Publicité» is the essay by advertising professional Jacques Séguéla, published by Editions Milan in 1997 in paperback (63 pages, in French).
The work starts from an idea: advertising has become omnipresent in daily life. With images and slogans, it conditions everything from purchases to political preferences. Jacques Séguéla, a prestigious advertiser, offers an accessible synthesis of its mechanisms: strategy, marketing, communication, press and movie.
The paperback edition from Editions Milan belongs to the Les Essentiels Milan collection; its ISBN is 9782841132669.
A synthesis work, suitable for those seeking a first overview of commercial communication, marketing and the social influence of advertising.
