by J. Seguela · libro de bolsillo · ISBN 9782841132669
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«La Publicité» is the essay by advertising professional Jacques Séguéla, published by Editions Milan in 1997 in paperback (63 pages, in French).
The work starts from an idea: advertising has become omnipresent in daily life. With images and slogans, it conditions everything from purchases to political preferences. Jacques Séguéla, a prestigious advertiser, offers an accessible synthesis of its mechanisms: strategy, marketing, communication, press and movie.
The paperback edition from Editions Milan belongs to the Les Essentiels Milan collection; its ISBN is 9782841132669.
A synthesis work, suitable for those seeking a first overview of commercial communication, marketing and the social influence of advertising.
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