by Roger Drummer Fisher, William Ury, Bruce Patton · Mondadori · tapa blanda · ISBN 9788879727617
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Discover the keys to successful negotiation with 'L'arte del negoziato' by Roger Fisher, William Ury, and Bruce Patton. This book will guide you through the psychological aspects of negotiation, offering strategies and techniques to reach beneficial agreements. Learn to communicate effectively, understand the needs of the other party, and build lasting relationships in the field of negotiation.
William Ury is an American author, academic, anthropologist, and negotiation expert. He co-founded the Harvard Program on Negotiation. Additionally, he helped found the International Negotiation Network with former President Jimmy Carter. Ury is the co-author of Getting to Yes with Roger Fisher, which set out the method of principled negotiation and established the idea of the best alternative to a negotiated agreement (BATNA) within negotiation theory.
