by Roger Fisher, William Ury, Bruce Patton · ISBN 9789724149417
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«Como Conduzir uma Negociação: chegar a acordo sem ceder» is the negotiation essay by Roger Fisher, William Ury and Bruce Patton, published by Leya.
Based on the method of the Harvard Negotiation Project, this essay outlines a strategy for reaching mutually acceptable agreements without giving in. It proposes separating people from the problem, focusing on interests and generating options that benefit both parties, with examples applicable to personal and professional conflicts.
The work has 210 pages and is written in Portuguese.
Aimed at professionals, executives and people interested in negotiation and conflict resolution, in both the workplace and personal life.
Roger Fisher is an American guitarist primarily known as one of the founding members of the band Heart. His tenure lasted from 1967 until 1980. In 2013 Fisher was inducted into the Rock and Roll Hall of Fame as a member of Heart.
