by AA. VV. · Gestión 2000 · tapa blanda · ISBN 9788498750423
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«Las claves del nuevo marketing» is the digital marketing manual by AA. VV., published by Gestión 2000 in paperback (248 pages, in Spanish).
Collective manual on web 2.0 marketing: it reviews sector changes and proposes new ways to market products. Its self-contained chapters explain tools such as SEO, SEM, emailings, social networks, viral marketing and web analytics, with the experience of eighteen professionals to make the leap from marketing 1.0 to 2.0.
The subtitle is «Cómo sacarle partido a la Web 2.0»; it belongs to the Marketing y Ventas collection and is the first edition, published in 2009.
It is a guide for marketing and digital communication professionals and those who want to stay up to date with web 2.0 tools.
