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Le lancement d'un produit nouveau
4.2
Negocios y EconomíaISBN | 9782708117556
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Product details
Pages: 240 pages
Author: Bernard Chapelet, Cataldo Mangione
Publisher: Editions d'Organisation
ISBN: 9782708117556
Format: tapa blanda
Language: fr
Release date: 1/12/1994
ISBN: 9782708117556
Synopsis of Le lancement d'un produit nouveau
Este libro, titulado 'Le lancement d'un produit nouveau', ofrece a los profesionales del marketing los conceptos básicos necesarios para comprender su misión. Propone un enfoque, herramientas y reglas para el éxito en el lanzamiento de un nuevo producto. Escrito por Bernard Chapelet y Cataldo Mangione, fue publicado por Editions d'Organisation.
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