by Torsten Schwarz · marketing-BÖRSE · tapa dura · ISBN 9783000209048
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«Leitfaden Online-Marketing» is Torsten Schwarz's online marketing manual, published by marketing-BÖRSE in hardcover (851 pages, in German).
It compiles the practical knowledge of fifty German-speaking online marketing experts: which strategies have proven to work and how to apply them. The journey goes from search engine marketing to web 2.0, with advice applicable to real campaigns.
Second edition, published on December 1, 2008; the cover subtitle is «Das kompakte Wissen der Branche».
Aimed at marketing professionals and students seeking a reference guide on online marketing strategies.
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