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Les études de marché
4.6
Negocios y EconomíaISBN | 9782130539568
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Product details
Pages: 128 pages
Author: Armand Dayan
Publisher: Presses Universitaires de France - PUF
ISBN: 9782130539568
Format: tapa blanda
Language: fr
Release date: 6/2/2004
ISBN: 9782130539568
Synopsis of Les études de marché
Este libro, titulado 'Les études de marché', es una guía completa sobre las técnicas de estudios de mercado. El autor, Armand Dayan, desentraña las complejidades de las necesidades, motivaciones, actitudes y comportamientos de los compradores modernos. Publicado por Presses Universitaires de France - PUF en 2004, este libro de bolsillo de 128 páginas ofrece una descripción detallada y una explicación de todas las técnicas de estudios de mercado.
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Armand Dayan
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