by Olivier Dauvers, Frank Rosenthal · Editions Dauvers · tapa blanda · ISBN 9791095106005
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«Les incontournables du commerce de demain» is the essay by Olivier Dauvers and Frank Rosenthal, published by Editions Dauvers in paperback (306 pages, in French).
The book starts from a diagnosis: consumption no longer grows as in previous decades, while physical and digital supply continues to expand. Dauvers and Rosenthal propose 25 topics across four ambitions —fundamentals, digital revolution, differentiation, and anticipation of future opportunities— with more than 250 real examples in stores.
Published in June 2015, the book includes a foreword by Thierry Cotillard and falls under the Business and Economics category.
Aimed at merchants, store managers, and retail professionals seeking to understand where the point of sale is heading.
