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Les Nouveaux Business Models des Médias
by Selma Fradin · FYP éditions · tapa blanda · 191 pages
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Pages: 191 pagesAuthor: Selma FradinPublisher: FYP éditionsFormat: tapa blandaLanguage: frRelease date: 19/1/2016ISBN: ISBN 9782364051362
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Synopsis of Les Nouveaux Business Models des Médias
Este libro explora los nuevos modelos de negocio en los medios de comunicación, examinando cómo la digitalización ha transformado el consumo de periódicos, revistas y programas audiovisuales. Selma Fradin analiza cómo los medios pueden adaptarse a los nuevos usos, como las redes sociales y la deslinealización de contenidos, reinventando sus modelos de comercialización y financiación. A través de estudios de caso detallados, se examinan las estrategias de financiación de servicios innovadores y de los principales actores de los medios.
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