by Selma Fradin · FYP éditions · tapa blanda · ISBN 9782364051362
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«Les Nouveaux Business Models des Médias» is Selma Fradin's essay on media business models, published by FYP éditions in paperback.
Selma Fradin analyzes how digitalization has changed the consumption of press, magazines and television, and forces media to reinvent their business models. The essay examines uses such as social networks, on-demand content and de-linearization, and proposes three pillars of transformation with documented cases from major industry groups.
It has 191 pages, is written in French and belongs to the «Entreprendre» collection from FYP éditions, which published it in 2016.
A work for professionals and students of communication and journalism, and for readers interested in the digital transformation of media.
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