by Jacques Boulay, Odile Chanut · La Découverte · tapa blanda · ISBN 9782707159502
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«Les réseaux de franchise» is the economic essay by Jacques Boulay and Odile Chanut, published by La Découverte in paperback (124 pages, in French).
The work analyzes franchising as a hybrid form of organization: what it is, who is involved, why it grows in various sectors and regions, and how the relationship between franchisor and franchisee is managed. It includes examples connecting theory with retail, especially in the United States and France.
Published in 2010, it belongs to La Découverte's Repères collection, dedicated to economics, management and social sciences.
Useful for professionals and researchers in trade and distribution who want to understand the rise of franchising.
