by Marc Corcos, Stéphane Mercier · Dunod · tapa blanda · ISBN 9782100748983
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This best-selling book on sales provides simple, concrete, and directly applicable answers to the questions every salesperson faces. It covers how to quickly spark a client's interest, ask the right questions to uncover needs, present compelling arguments, handle objections, and successfully close sales. This 6th edition is enriched with practical sales plans and behavioral advice to guide interviews toward positive outcomes.
