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Living the Brand
4.2
Negocios y EconomíaISBN | 9780749450830
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Product details
Pages: 208 pages
Author: Nicholas Ind
Publisher: Kogan Page
ISBN: 9780749450830
Format: tapa dura
Language: en
Release date: 30/10/2007
ISBN: 9780749450830
Synopsis of Living the Brand
En 'Living the Brand', Nicholas Ind demuestra cómo empoderar y entusiasmar a los empleados para crear 'campeones de marca'. Este libro práctico e inspirador muestra que los empleados prosperan en organizaciones donde se identifican con la marca, mejorando el compromiso de los empleados, los estándares de servicio y enfocando los esfuerzos para alcanzar los objetivos empresariales. Con estudios de casos internacionales como IBM, SAS Airlines, UNICEF, Apple y Nike, este libro explica cómo lograrlo a través de la investigación, la formación, la comunicación, la gestión y la revisión.
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About the author
Nicholas Ind
Discover second-hand books by Nicholas Ind.
Born in 195820 titles published
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