Manual. Comercialización de productos y servicios en pequeños negocios o microempresas

Synopsis of Manual. Comercialización de productos y servicios en pequeños negocios o microempresas

«Manual. Comercialización de productos y servicios en pequeños negocios o microempresas» is the training manual by Fermín Pérez Aguilera, in paperback.

Manual for module MF1790_3 of the professional certificate Creation and management of microenterprises (ADGD0210). Explains commercial planning, customer portfolio, sales strategies, marketing and customer service, sales channels, negotiation and after-sales. Includes exercises with solutions, summaries, glossary and legislative references.

Published by Editorial CEP on May 12, 2017; 170 pages in Spanish. Corresponds to the professional family Administration and management, with 99 training hours. Module regulated by Royal Decree 1692/2011.

For students and teachers of professional certificates in creation and management of microenterprises, and for those who manage or prepare a small business.