by John Strafford, Colin Grant · Deusto · tapa blanda · ISBN 9788423415250
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«Manual del director de ventas» is a sales management handbook by John Strafford and Colin Grant, published by Deusto, with 424 pages in Spanish.
It covers the transition from selling to management and the creation of an efficient sales organization. It addresses the recruitment, training, and motivation of the sales team, the monitoring of sales activities, and communications.
This edition was published in 1997. The original work, «Effective Sales Management», was published in English in 1986.
For sales managers and readers interested in organizing and managing sales teams.
