by Fernando Lozano Domínguez · Revista Internacional de Comunicación y Relaciones Públicas · tapa blanda · ISBN 9788460419914
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«Manual práctico de relaciones públicas» is a public relations handbook by Fernando Lozano Domínguez, in paperback (319 pages, Spanish).
It explains the theoretical foundations of public relations and the basic strategies for planning an organization's communication, with special attention to managing its public image and its relations with different audiences.
Published in 1992 by Revista Internacional de Comunicación y Relaciones Públicas; the cover indicates it is the fourth edition.
Aimed at communication students and professionals interested in managing the image of organizations.
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