by Claude Demeure · Editions Dalloz · tapa blanda · ISBN 9782247061129
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«Marketing» is the reference work on marketing by Claude Demeure, published by Editions Dalloz in paperback (401 pages, in French).
Reference work covering strategic and operational marketing: market, strategy, product, price, sales, commercial communication and customer management. Includes techniques such as geomarketing, yield management and e-business, as well as professional communication.
Fifth edition, updated in early 2005; the cover bears the subtitle «Aide-mémoire» and the mention «5e édition».
Intended for students in commercial and management courses, candidates for Economics-Management exams and professionals in continuing education.
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