by Sylvie Martin, Jean-Pierre Védrine · Tapa blanda · ISBN 9782708115354
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«Marketing: les concepts-clés» is a marketing manual by Sylvie Martin and Jean-Pierre Védrine, published by Éditions d'Organisation in 1993 (222 pages, in French).
The book presents the fundamental concepts of marketing, offering a synthesis of the basic notions and tools that define this discipline. With a didactic orientation, the work covers essential terms and principles for understanding how commercial strategies are planned and applied in organizations.
It belongs to the EO SUP collection. Published in Paris, it includes a bibliography on pages 221-222.
Aimed at marketing students and professionals who need a clear introduction or review of the basics of the discipline.
