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Marketing: An Introduction
by Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan · · 619 pages
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Pages: 619 pagesAuthor: Gary Armstrong, Philip Kotler, Michael Harker, Ross BrennanPublisher: Publisher to be confirmedFormat: PaperbackLanguage: Release date: 15/10/2015ISBN: ISBN 9781292017518
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Synopsis of Marketing: An Introduction
Este libro es una introducción al marketing, ideal para estudiantes y profesionales que buscan comprender los fundamentos y las estrategias clave de esta disciplina. Cubre temas esenciales como la investigación de mercado, el comportamiento del consumidor, la segmentación, el posicionamiento, el desarrollo de productos, la fijación de precios, la distribución y la promoción. Además, explora las últimas tendencias en marketing digital y su impacto en el entorno empresarial actual.
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