by John Stapleton · Pirámide · tapa blanda · ISBN 9788436802900
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«Marketing. Aprende tú solo» is John Stapleton's practical marketing guide, published by Pirámide in paperback (263 pages, in Spanish).
An introductory work covering the fundamentals of marketing: what it is, how it is practiced, how the market is researched, how to plan a product and set its price, and how to organize distribution, advertising and sales management. Designed for self-directed learning.
Reprint of the 1st edition (1985), translated by Jacinto Antolín; includes bibliography (pp. 258-260) and indexes.
Suitable for anyone wanting to get started in marketing on their own, with a practical approach.
