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Second life
Marketing
by John Stapleton · Editorial Presença · tapa blanda · 223 pages
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Pages: 223 pagesAuthor: John StapletonPublisher: Editorial PresençaFormat: tapa blandaLanguage: ptRelease date: 1/4/1994ISBN: ISBN 9789722311007
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Synopsis of Marketing
Este libro es una guía fundamental sobre los principios y prácticas del marketing, escrita por John Stapleton. Publicado por la Editorial Presença, el texto aborda conceptos clave para entender el mercado y las estrategias comerciales desde una perspectiva académica y profesional. La obra se presenta en un formato accesible, ideal tanto para estudiantes como para profesionales que buscan reforzar sus conocimientos básicos en la materia. A través de sus páginas, se exploran las herramientas necesarias para el desarrollo de planes de marketing efectivos en el entorno empresarial.
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