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Marketing de la moda
by José Luis del Olmo Arriaga, Francesca Broglia · Ediciones Internacionales Universitarias · tapa blanda · 320 pages
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Pages: 320 pagesAuthor: José Luis del Olmo Arriaga, Francesca BrogliaPublisher: Ediciones Internacionales UniversitariasFormat: tapa blandaLanguage: es-ESRelease date: 27/3/2008ISBN: ISBN 9788484692287
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Synopsis of Marketing de la moda
Este libro ofrece una visión completa del mundo del marketing en la industria de la moda. Analiza el mercado de la moda y su entorno, la segmentación y el posicionamiento del producto, el comportamiento de compra del consumidor y del canal de distribución, y la investigación de mercados. También examina los componentes del marketing mix, como el producto, el precio, la distribución, la comunicación, la promoción y la comercialización, así como las estrategias y la planificación del marketing de la moda. Está dirigido a profesionales del sector y a cualquier persona interesada en este campo.
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