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Marketing de los servicios de la salud para no marketinianos
by María Ángeles Jiménez · Ediciones Pirámide · tapa blanda · 320 pages
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Pages: 320 pagesAuthor: María Ángeles JiménezPublisher: Ediciones PirámideFormat: tapa blandaLanguage: es-ESRelease date: 29/1/2015ISBN: ISBN 9788436832907
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Synopsis of Marketing de los servicios de la salud para no marketinianos
Este libro aborda el marketing de los servicios de salud desde una perspectiva accesible para aquellos que no son expertos en marketing. Subtitulado 'Diagnosticar como paciente, tratar como cliente', el libro explora cómo aplicar principios de marketing para mejorar la atención al paciente y la gestión de servicios de salud. Con 320 páginas, esta edición en tapa blanda de Pirámide ofrece una guía práctica para profesionales de la salud interesados en optimizar su enfoque de servicio al cliente.
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