by Jean Withers, Carol Vipperman · Ediciones Granica SA · tapa blanda · ISBN 9788475773490
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«Marketing de servicios» is the practical marketing guide by Jean Withers and Carol Vipperman, published by Ediciones Granica in paperback (162 pages, in Spanish).
A reference work aimed at small businesses that explains how to plan marketing actions within the services sector. It presents methods for analyzing the market, defining objectives, organizing available resources, and designing campaigns adapted to a limited budget, with a focus on practical application.
Published in 1998. Part of Granica's Management collection, also identified as Cuadernos Granica.
Recommended for entrepreneurs, small business owners, and students of marketing or business administration. Suitable for readers aged 12 and up according to the publisher.
