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Marketing - Edição Compacta
by Philip Kotler · Editora Atlas · tapa blanda · 596 pages
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Pages: 596 pagesAuthor: Philip KotlerPublisher: Editora AtlasFormat: tapa blandaLanguage: ptRelease date: 1/4/1985ISBN: ISBN 9788522414208
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Synopsis of Marketing - Edição Compacta
El libro 'Marketing - Edição Compacta' de Philip Kotler, publicado por Atlas Editora, ofrece una visión concisa de las estrategias de marketing. Esta edición compacta, con 596 páginas, está escrita en portugués y presenta los conceptos clave del marketing de una manera accesible. Ideal para estudiantes y profesionales que buscan una introducción rápida y efectiva al mundo del marketing.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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