by Isabel Feliciano · Bnomics · tapa blanda · ISBN 9789898184535
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«Marketing em Saúde», by Isabel Feliciano, is the essay on healthcare marketing published by Bnomics in paperback (182 pages, in Portuguese).
The author studies the transformation of the healthcare sector and places marketing at the core of patient-oriented management. The work analyzes policies and strategies for private healthcare, with the case of the Algarve, and provides technical and ethical tools to retain users and improve operational efficiency.
Subtitled «Políticas & Estratégias - Serviços Privados de Saúde», it was published in June 2010 and falls under the Business and Economics category.
Of interest to healthcare professionals and managers of private health services seeking marketing tools to retain patients.
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