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Marketing en el punto de venta
by Francisco Lobato Gómez · Ediciones Paraninfo, S.A · tapa blanda · 216 pages
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Pages: 216 pagesAuthor: Francisco Lobato GómezPublisher: Ediciones Paraninfo, S.AFormat: tapa blandaLanguage: es-ESRelease date: 4/7/2005ISBN: ISBN 9788497323819
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Synopsis of Marketing en el punto de venta
Este manual aborda, desde una perspectiva actual y práctica, los aspectos más relevantes del merchandising. A través de un desarrollo equilibrado y secuencial de los contenidos, el lector adquirirá conocimientos y habilidades para planificar, dirigir y ejecutar acciones de merchandising en cualquier establecimiento comercial, utilizando herramientas modernas y aplicando el trade marketing. El libro está dirigido a estudiantes y profesionales del sector que deseen profundizar en las estrategias de marketing en el punto de venta.
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