by Michael R. Czinkota, Masaaki Kotabe · South-Western Pub · tapa dura · ISBN 9780324022032
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This book by Michael Czinkota and Masaaki Kotabe offers a direct and practical approach to marketing management. It covers contemporary topics such as e-commerce and estimating marketing demand, balancing theory with practical considerations. Ideal for marketing students and professionals looking for a concise and effective guide.
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