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Marketing Management and Strategy
4.3
Negocios y EconomíaISBN | 9780130653505
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Product details
Pages: 410 pages
Author: Peter Doyle
Publisher: Prentice-Hall
ISBN: 9780130653505
Format: tapa blanda
Language: en
Release date: 1/3/1994
ISBN: 9780130653505
Synopsis of Marketing Management and Strategy
Este libro es una guía práctica para la toma de decisiones de marketing y el desarrollo de estrategias de marketing, centrándose en los temas de mayor interés para los altos ejecutivos. Explora el papel del marketing en la organización moderna a través de una revisión de conceptos y técnicas importantes que los gerentes necesitan para analizar los mercados actuales y capitalizar las oportunidades emergentes. Se examina el desarrollo e implementación de la estrategia de marketing a través de políticas eficaces de producto, precio y distribución, comunicación y servicio.
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