by Ugo Brassart, Jean-Marie Panazol · Hachette · tapa blanda · ISBN 9782011671554
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«Marketing. Mémentos» is the marketing manual by Ugo Brassart and Jean-Marie Panazol, published by Hachette in paperback (252 pages, in French).
Manual that summarizes the fundamentals of marketing and commercial action, from strategic to operational aspects. It explains how to conduct a market study, analyzes purchasing behavior and segmentation, and reviews the company's offer (product, brand, price), distribution, communication and export.
Volume in the Parcours collection, published in 1996. Includes a detailed summary and index.
Aimed at students of technical-commercial courses, IUTs, first university cycles, business schools and business professionals.
