by Ana Cruz Herradón · Tapa blanda · ISBN 9788499642512
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«Marketing para autónomos» is the practical guide by Ana Cruz Herradón, published by Ra-Ma in paperback (230 pages, in Spanish).
The book explains that marketing is not exclusive to large companies and that a self-employed person can implement effective actions with a reduced budget. It includes strategies and tools for attracting customers, planning online and offline promotional campaigns and improving business profitability, with an approach adapted to the resources of independent professionals.
The work was published in 2013.
Aimed at self-employed people and small business owners who want to promote their business with limited resources.
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