by Ronald Kuntz · Global · tapa blanda · ISBN 9788526011588
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«Marketing político: manual de campanha eleitoral» is the political marketing handbook by Ronald A. Kuntz (Global, paperback, 339 pages, in Portuguese).
Ronald Kuntz, a pioneer of political marketing in Brazil, develops the keys to an electoral campaign, from initial strategy to the application of surveys, with practical guidance for politicians and advisers. This updated edition expands the original work and adds a CD-ROM on strategy and uses of electoral research.
Eleventh edition, published in 2006, twenty years after the original release; text in Brazilian Portuguese.
For politicians, campaign advisers, communicators and students of political marketing interested in electoral strategies.
