by Dennis Adcock, Ray Bradfield, Al Halborg, Caroline Ross · Ft Pr · tapa blanda · ISBN 9780273627982
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«Marketing Principles and Practice» is the marketing manual by Adcock, Bradfield, Halborg and Ross, published by Ft Pr in paperback (464 pages, in English).
Introduction to marketing, revised and updated, covering services marketing and international marketing. It presents marketing principles in the context of business management and the changing environment of organizations, with examples and short cases showing the practical application of concepts.
Third edition, published in 1998; the first edition of «Marketing Principles and Practice» appeared in 1993. ISBN-10: 0273627988.
Manual aimed at undergraduate university students and those new to marketing, with examples and practical cases.
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