Mercadeo para tenderos y minoristas

Synopsis of Mercadeo para tenderos y minoristas

This book, written by Alfonso Parada C., offers a practical and essential guide on marketing strategies specifically designed for shopkeepers and small retailers. Across its 186 pages, the author explores fundamental techniques to improve commercial management, attract customers, and optimize sales in neighborhood businesses and retail establishments. It is an ideal reference work for entrepreneurs and merchants looking to professionalize their work and better understand the dynamics of the local market.