by Robert Grede · Marquette University Press · tapa blanda · ISBN 9780874620191
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«Naked Marketing: The Bare Essentials» is the practical marketing guide by Robert Grede, published by Marquette University Press in paperback (186 pages).
«Naked Marketing: The Bare Essentials» explains the fundamentals of marketing without beating around the bush: how to set a budget, develop a marketing plan, define corporate image, create high-impact copy and designs, earn free publicity and leverage media, personal selling, direct mail, and trade shows.
Second revised and updated edition, published in 2006 by Marquette University Press. Text in English. Category: Business and Economics.
For small business managers, entrepreneurs, and non-marketing professionals who want to get into the subject with a practical and direct approach.
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