Noi, le Coop rosse. Tra supermercati e riforme mancate

Synopsis of Noi, le Coop rosse. Tra supermercati e riforme mancate

This book offers a unique perspective on the evolution of large-scale retail in Italy, narrated by Vincenzo Tassinari, former president of Coop Italia. Through its pages, the author analyzes how the modern retail sector, which in other European countries was seen as a key economic engine, was treated in Italy as a neglected 'Cinderella,' reflecting the structural and political deficiencies of the Italian system. The work combines personal reflections with a critical analysis of the history of cooperation and the role of large companies in the country's economic development.