by José Luís Reis · Edições Centro Atlântico · tapa blanda · ISBN 9789728426323
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«O Marketing Personalizado e as Tecnologias de Informação» is the essay by José Luís Reis, published by Edições Centro Atlântico in paperback, in Portuguese.
It analyzes how information technologies are applied to personalized marketing to understand the consumer's cognitive behavior. It also studies the changes these tools introduce in the relationship between companies and customers, as well as strategies to adapt the commercial offer to each user.
The work was published in April 2000; it has 272 pages and falls within the areas of business, economics and technology.
Recommended for marketing professionals, economics students and readers interested in technology applied to consumption.
