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O Marketing Personalizado e as Tecnologias de Informação
4.3
Negocios y EconomíaISBN | 9789728426323
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Product details
Pages: 272 pages
Author: José Luís Reis
Publisher: Edições Centro Atlântico
ISBN: 9789728426323
Format: tapa blanda
Language: pt-PT
Release date: 1/4/2000
ISBN: 9789728426323
Synopsis of O Marketing Personalizado e as Tecnologias de Informação
Este libro explora la intersección entre el marketing personalizado y las tecnologías de la información. Analiza cómo las tecnologías de la información pueden ser utilizadas para comprender y modificar el comportamiento del consumidor, así como las modificaciones que se producen en la forma en que las empresas se relacionan con sus clientes. Escrito por José Luís Reis, esta edición en portugués ofrece una visión profunda de las estrategias de marketing en la era digital.
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