by William Ury · Livros d'Hoje · tapa blanda · ISBN 9789722034302
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The most powerful word in our vocabulary is also potentially the most destructive and, for most people, the hardest to say. However, when used correctly, it has the power to profoundly transform our lives. In this book, William Ury provides a simple solution to this daily dilemma through a five-step framework that helps you use the power of 'No' in a positive, powerful, and constructive way.
William Ury is an American author, academic, anthropologist, and negotiation expert. He co-founded the Harvard Program on Negotiation. Additionally, he helped found the International Negotiation Network with former President Jimmy Carter. Ury is the co-author of Getting to Yes with Roger Fisher, which set out the method of principled negotiation and established the idea of the best alternative to a negotiated agreement (BATNA) within negotiation theory.
