by James Borg · Tapa blanda · ISBN 9781292336763
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«Persuasion: The Art of Influencing People» is James Borg's essay on persuasion, published by Pearson Business in paperback (320 pages, in English).
Non-fiction work examining persuasion as an essential skill in personal and professional relationships. Drawing on the psychology of communication, James Borg proposes strategies for connecting with the listener, gaining credibility, and presenting ideas clearly, so that influence is exercised naturally and ethically.
Published in 2019, it falls within the Business and Economics category.
Aimed at those wishing to improve their communication, negotiation, and leadership skills in a professional or personal setting.
