by Dave D. Peck · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441530683
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«Piensa primero» is the social media marketing guide by Dave D. Peck, published by Anaya Multimedia in paperback (288 pages, in Spanish).
The book poses 100 questions to answer before launching a social media marketing strategy, a field that has transformed communication between customers and companies. It explains why to create a commercial brand, how to develop its strategy, what Twitter, Facebook and LinkedIn are, how to add a blog to a website or how to increase Twitter following. It also addresses planning, community building and user interaction as keys to turning networks into profits and achieving satisfied customers.
The original work, «Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign», was published by Wiley. The foreword is by Brian Solis.
Recommended for businesses, marketing professionals and freelancers who want to plan their social media presence before launching a campaign.
