by Carmen Ruano Pavón, Manuel Jesús Sánchez Casimiro-Soriguer · IC Editorial · tapa blanda · ISBN 9788483648636
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«Promoción y comercialización de productos y servicios turísticos locales» is the manual written by Carmen Ruano Pavón and Manuel Jesús Sánchez Casimiro-Soriguer.
Manual on local tourism marketing: strategies for commercializing products and destinations, market segmentation, marketing plan, communication instruments and promotional events. It also covers distribution channels, evaluation of actions, servuction system and use of websites and e-commerce to promote the destination.
Corresponds to training unit UF0084 of module MF1075_3 of certificate HOTI0108 «Promoción turística local e información al visitante». IC Editorial, 2012, paperback, 200 pages, in Spanish.
Aimed at tourism professionals and students interested in local tourism promotion and visitor information.
