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Return on Customer
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Negocios y EconomíaISBN | 9780385510301
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Product details
Pages: 304 pages
Author: Don Peppers, Martha Rogers
Publisher: Crown Business
ISBN: 9780385510301
Format: tapa dura
Language: en
Release date: 21/6/2005
ISBN: 9780385510301
Synopsis of Return on Customer
En 'Return on Customer', Don Peppers y Martha Rogers redefinen el concepto de rentabilidad empresarial, enfocándose en cómo las empresas crean valor al preservar y aumentar el valor de vida del cliente. Este libro revolucionario destaca la importancia de medir el Return on Customer (ROC) para mejorar las ganancias y conservar el valor empresarial a largo plazo. Los autores, basándose en su experiencia con empresas líderes, ofrecen una nueva perspectiva sobre la estrategia competitiva, el desarrollo de productos y la ética empresarial, demostrando cómo el ROC puede cuantificar el valor real que las acciones empresariales crean para los accionistas.
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