by Martha Rogers, Don Peppers, Bob Dorf · Capstone Publishing Ltd · tapa blanda · ISBN 9781900961875
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«The One to One Fieldbook» is the one-to-one marketing guide by Martha Rogers, Don Peppers and Bob Dorf, published by Capstone, paperback.
The book explains how to apply one-to-one marketing: identifying and evaluating customers, personalizing interaction, and tailoring offers to each need. Its practical approach provides tools for sales and marketing teams to make customer loyalty an operational goal.
Published in 1999 by Capstone Publishing Ltd, with text in English.
Intended for sales and marketing professionals looking to improve their customer relationship and loyalty strategies.
Martha Elizabeth Rogers was an American nurse, researcher, theorist, and author. While professor of nursing at New York University, Rogers developed the "Science of Unitary Human Beings", a body of ideas that she described in her book An Introduction to the Theoretical Basis of Nursing.
