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The One to One Fieldbook
4.5
Negocios y EconomíaISBN | 9780385493697
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Product details
Pages: 432 pages
Author: Don Peppers, Martha Rogers, Bob Dorf
Publisher: Currency Doubleday
ISBN: 9780385493697
Format: tapa blanda
Language: en
Release date: 5/1/1999
ISBN: 9780385493697
Synopsis of The One to One Fieldbook
Una guía práctica para implementar los principios de marketing uno a uno que Don Peppers y Martha Rogers han hecho famosos en todo Estados Unidos en sus exitosos libros The One to One Future y Enterprise One to One. Este manual ofrece orientación paso a paso sobre cómo iniciar, evaluar y mejorar las iniciativas uno a uno. Incluye capítulos sobre la recopilación de información del cliente, cómo medir los resultados y cómo utilizar el poder de la World Wide Web.
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