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Le one to one
4.6
Negocios y EconomíaISBN | 9782708117259
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Product details
Pages: 312 pages
Author: Don Peppers, Martha Rogers
Publisher: Organisation
ISBN: 9782708117259
Format: tapa blanda
Language: fr-FR
Release date: 27/5/1999
ISBN: 9782708117259
Synopsis of Le one to one
Le One to One es un libro de Don Peppers y Martha Rogers que explora el concepto de marketing individualizado. El libro explica cómo las empresas pueden utilizar las bases de datos y las nuevas tecnologías interactivas para adquirir un conocimiento preciso de cada cliente y ofrecer productos y comunicaciones personalizadas. Se centra en cómo las empresas pueden implementar una estrategia de marketing uno a uno, impulsada por las necesidades de sus clientes, para mejorar la relación con ellos y aumentar la rentabilidad.
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