by Martha Rogers · libro de bolsillo · ISBN 9780749914929
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«The One-to-One Future» is the business strategy essay by Don Peppers and Martha Rogers, published by Piatkus Books in paperback, in English.
Don Peppers and Martha Rogers propose a shift in focus away from mass marketing: building lasting relationships with each customer by personalizing products and services. With practical examples, both authors argue that selling more to fewer customers, on an ongoing basis, is the key to a more efficient and profitable business.
This paperback edition, published in 1996, has 464 pages. The full title includes the subtitle «Building Business Relationships One Customer at a Time»; the original work appeared in 1993.
For marketing, sales and business management professionals interested in personalization and customer loyalty strategies.
Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group.
