by Karl Albrecht, Ron Zemke · Warner Books · tapa blanda · ISBN 9780446390927
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«Service America!» is the business management essay by Karl Albrecht and Ron Zemke, published by Warner Books in paperback (203 pages, in English).
Management guide that advocates transforming companies towards a customer- and service-oriented culture. Karl Albrecht and Ron Zemke propose leveraging the «moments of truth», the critical contacts between company and customer, to respond to the changes of the new economy and differentiate through service quality.
The 1990 edition reproduces the subtitle «Doing Business in the New Economy»; the work was originally published in 1985 and includes bibliographic references.
For executives, entrepreneurs and middle managers in any sector interested in orienting their company towards the customer and service.
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