by Stephan Fuetterer · tapa blanda · ISBN 9788469581155
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«Social Business» is the business essay by Stephan Fuetterer published by Best Relations in 2013 in paperback (126 pages, in Spanish).
The work analyzes the role of social networks and collaboration as management tools: it explains how people's participation and the use of social technology can improve profitability and business performance, and places this reflection within the field of marketing and business economics.
Recommended for marketing and business management professionals and for readers interested in the impact of social networks on business.
