by Luis Javier Díaz Iglesias · Profit · tapa blanda · ISBN 9788416904259
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«Soy marca: Quiero trabajar con influencers» is the marketing essay by Luis Javier Díaz Iglesias, in paperback (160 pages, in Spanish), published by Profit.
The book starts from the exhaustion of traditional advertising and the increasingly well-informed consumer to explain what influencer marketing is and what keys should be applied in campaigns with content creators. It includes sixteen interviews with influencers about the relationship between brands and influencers and their collaboration experiences.
First edition published in 2017; the prologue is by Carme Chaparro.
Aimed at marketing, communication and brand management professionals who want to get started in collaborating with influencers.
