by David E. Rye, Craig R. Hickman · Pearson Education Ltd. · tapa dura · ISBN 9780133122404
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«Starting Up» is the interactive entrepreneurship guide by David E. Rye and Craig R. Hickman, published in hardcover with 326 pages in English.
The reader, after losing an executive position, seeks a business to replace their income and secure their retirement. With an interactive approach in a simulated environment, the work assesses entrepreneurial aptitude and poses decisions on finances, competition, alliances, and market share, with over a hundred decision points and twenty-five outcomes.
Published by Pearson Education Ltd. on July 16, 1997; a business and economics work that includes an index.
Aimed at readers interested in entrepreneurship, small business management, and new venture creation.
