by Tony Harrison · FisicalBook · tapa dura · ISBN 9788423408740
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«Técnicas de publicidad» is the advertising manual by Tony Harrison, published in 1990 in hardcover (242 pages, in Spanish).
Reference manual on advertising that explains the fundamentals of the discipline, from product positioning to the planning and execution of advertising campaigns. It offers a practical approach aimed at applying these techniques in marketing and commercial communication strategies.
Translation of «A handbook of advertising techniques»; the work belongs to the Biblioteca Empresarial Deusto collection.
Useful for students and marketing and advertising professionals seeking a practical foundation in campaign planning.
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